{"id":9333,"date":"2020-11-30T15:21:53","date_gmt":"2020-11-30T18:21:53","guid":{"rendered":"https:\/\/warren.com.br\/magazine\/?p=9333"},"modified":"2023-08-02T22:14:30","modified_gmt":"2023-08-03T01:14:30","slug":"o-que-e-buy-and-hold","status":"publish","type":"post","link":"https:\/\/warren.com.br\/magazine\/o-que-e-buy-and-hold\/","title":{"rendered":"O que \u00e9 buy and hold"},"content":{"rendered":"<div id=\"playht-iframe-wrapper\" style=\"max-height: 210px !important;\">\n\t<iframe\n\tscrolling=\"no\"\n\tclass=\"playht-iframe-player\"\n\tid=\"playht-iframe-player\"\n\theight=\"90px\"\n\twidth=\"100%\"\n\tframeborder=\"0\"\n\tstyle=\"max-height: 90px; height: 90px !important;\"\n\tsrc=\"https:\/\/play.ht\/embed\/?article_url=https:\/\/warren.com.br\/magazine\/?p=9333&voice=pt-BR-FranciscaNeural&appId=l7OQ6uC_zK&trans_id=-N7R6vQaecX6chl2zIeO\"\n\tdata-voice=\"pt-BR-FranciscaNeural\"\n\tarticle-url=\"https:\/\/warren.com.br\/magazine\/?p=9333\"\n\tdata-appId=\"l7OQ6uC_zK\"\n\tallowfullscreen=\"\">\n\t<\/iframe>\n<\/div>\n\n<p>Se traduzida do ingl\u00eas, a express\u00e3o <strong><a href=\"https:\/\/warren.com.br\/magazine\/buy-and-hold\/\">buy and hold<\/a> <\/strong>significa \u201ccomprar e manter\u201d.<\/p>\n\n\n\n<p>No universo do mercado financeiro, trata-se de uma estrat\u00e9gia de investimento de longo prazo baseada na compra de a\u00e7\u00f5es e na sua manuten\u00e7\u00e3o ao longo do tempo.<\/p>\n\n\n\n<p>O buy and hold consiste em comprar um conjunto de a\u00e7\u00f5es e mant\u00ea-las por um longo per\u00edodo de tempo at\u00e9 vend\u00ea-las. \u00c9 uma estrat\u00e9gia diferente dos <em>trades<\/em>, opera\u00e7\u00f5es realizadas diariamente.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Indice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f1014b94988\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f1014b94988\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/warren.com.br\/magazine\/o-que-e-buy-and-hold\/#Os_fundamentos_do_buy_and_hold\" >Os fundamentos do buy and hold<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/warren.com.br\/magazine\/o-que-e-buy-and-hold\/#Exemplo_de_buy_and_hold\" >Exemplo de buy and hold<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Os_fundamentos_do_buy_and_hold\"><\/span>Os fundamentos do buy and hold<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A principal finalidade do buy and hold \u00e9 obter uma receita de dividendos que permita ter um saldo extra. Numa analogia, podemos dizer que \u00e9 como se compr\u00e1ssemos um im\u00f3vel e, ao inv\u00e9s de irmos morar nesse espa\u00e7o, o alug\u00e1ssemos para outras pessoas.<\/p>\n\n\n\n<p>Para se atingir esse objetivo, o investidor precisa conhecer os fundamentos que norteiam a estrat\u00e9gia do buy and hold, que s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Investir em ativos de capital para obter altos rendimentos no longo prazo;<\/li><li>Ter diversifica\u00e7\u00e3o suficiente no portf\u00f3lio;<\/li><li>Manter, n\u00e3o tentar perseguir mudan\u00e7as dr\u00e1sticas no mercado de curto prazo;<\/li><li>Investir com foco no longo prazo.<\/li><\/ul>\n\n\n\n<p>Al\u00e9m disso, h\u00e1 tamb\u00e9m alguns erros bastante comuns que devem ser evitados na hora de colocar o buy and hold em pr\u00e1tica. Os principais s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fazer opera\u00e7\u00f5es constantes, quando o que deve ser feito \u00e9 \u201cmanter\u201d;<\/li><li>N\u00e3o escolher as empresas certas;<\/li><li>Deixar-se influenciar pelo medo ou pela gan\u00e2ncia e acabar vendendo ou comprando nos momentos errados;<\/li><li>Contrair d\u00edvidas para poder comprar a\u00e7\u00f5es;<\/li><li>Investir grandes somas de dinheiro na mesma empresa (lembre da m\u00e1xima: \u201cn\u00e3o coloque todos os ovos na mesma cesta\u201d);<\/li><li>N\u00e3o ter uma estrat\u00e9gia claramente definida.<\/li><\/ul>\n\n\n\n<p>Aqueles que adotam a filosofia do buy and hold costumam realizar uma ampla <strong>an\u00e1lise fundamentalista <\/strong>das empresas antes de investir. Com ela, o investidor pode definir se faz ou n\u00e3o a compra, bem como se, no futuro, deve ficar com ela ou vend\u00ea-la.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/warren.com.br\/magazine\/warren-buffett-licoes-investidor\/\">Warren Buffet<\/a><\/strong>, um dos investidores mais ricos do mundo, \u00e9 um entusiasta da estrat\u00e9gia de buy and hold.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemplo_de_buy_and_hold\"><\/span>Exemplo de buy and hold<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Digamos que uma amiga cria um site e oferece a voc\u00ea algumas a\u00e7\u00f5es de seu novo empreendimento. Voc\u00ea at\u00e9 pensou que era brincadeira, mas como as a\u00e7\u00f5es custavam somente R$0,45, voc\u00ea decide apoiar a amiga e compra 10 a\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<p>Passado um longo per\u00edodo, a p\u00e1gina da sua amiga j\u00e1 teve um crescimento expressivo, e voc\u00ea at\u00e9 esqueceu que tinha dado aquele suporte comprando algumas a\u00e7\u00f5es dela.<\/p>\n\n\n\n<p>Por\u00e9m, aquilo que parecia uma brincadeira se tornou o Facebook. Sem saber, voc\u00ea aplicou a estrat\u00e9gia de comprar e manter. Ou seja, voc\u00ea investiu com a estrat\u00e9gia de buy and hold.&nbsp;<\/p>\n\n\n\n<p>Depois de todos esses anos, as a\u00e7\u00f5es que voc\u00ea comprou por R$0,45 agora valem R$145 cada, e voc\u00ea ainda recebe, anualmente, os dividendos da empresa da sua amiga.<\/p>\n\n\n\n<p>Ainda que esse exemplo mostre, de maneira pr\u00e1tica, como funciona o buy and hold, \u00e9 importante ressaltar que, na vida real, os investidores em geral procuram empresas s\u00f3lidas e j\u00e1 estabelecidas (as chamadas <em>blue chips<\/em>) para investir no longo prazo.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se traduzida do ingl\u00eas, a express\u00e3o buy and hold significa \u201ccomprar e manter\u201d.<\/p>\n","protected":false},"author":8,"featured_media":9334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1016],"tags":[],"class_list":["post-9333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-por-dentro-do-mercado","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buy and hold: tudo o que voc\u00ea precisa saber<\/title>\n<meta name=\"description\" content=\"Buy and hold \u00e9 uma estrat\u00e9gia de investimento de longo prazo baseada na compra de a\u00e7\u00f5es e na sua manuten\u00e7\u00e3o ao longo do tempo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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