{"id":9719,"date":"2021-01-14T18:32:33","date_gmt":"2021-01-14T21:32:33","guid":{"rendered":"https:\/\/warren.com.br\/magazine\/?p=9719"},"modified":"2023-08-02T22:18:39","modified_gmt":"2023-08-03T01:18:39","slug":"warren-google-2021","status":"publish","type":"post","link":"https:\/\/warren.com.br\/magazine\/warren-google-2021\/","title":{"rendered":"5 li\u00e7\u00f5es que a Warren leva do programa Growth Academy do Google para 2021"},"content":{"rendered":"<div id=\"playht-iframe-wrapper\" style=\"max-height: 210px !important;\">\n\t<iframe\n\tscrolling=\"no\"\n\tclass=\"playht-iframe-player\"\n\tid=\"playht-iframe-player\"\n\theight=\"90px\"\n\twidth=\"100%\"\n\tframeborder=\"0\"\n\tstyle=\"max-height: 90px; height: 90px !important;\"\n\tsrc=\"https:\/\/play.ht\/embed\/?article_url=https:\/\/warren.com.br\/magazine\/?p=9719&voice=pt-BR-FranciscaNeural&appId=l7OQ6uC_zK&trans_id=-N7R1guEfpOPNmT-4aaA\"\n\tdata-voice=\"pt-BR-FranciscaNeural\"\n\tarticle-url=\"https:\/\/warren.com.br\/magazine\/?p=9719\"\n\tdata-appId=\"l7OQ6uC_zK\"\n\tallowfullscreen=\"\">\n\t<\/iframe>\n<\/div>\n\n<p>Em 2020, <a href=\"https:\/\/warren.com.br\/magazine\/warren-google-startups\/\">a Warren esteve entre as 8 startups brasileiras selecionadas para a Growth Academy da Google for Startups<\/a>. O Google for Startups \u00e9 um bra\u00e7o do Google que desde 2011 busca capacitar startups, organizando forma\u00e7\u00f5es mundo afora.<\/p>\n\n\n\n<p>Fazer parte da Growth Academy trouxe uma s\u00e9rie de aprendizados para o nosso dia a dia, renovando ainda mais o esp\u00edrito de growth e alta performance nas rotinas do marketing da Warren.&nbsp;<\/p>\n\n\n\n<p>A forma\u00e7\u00e3o durou 10 semanas e aconteceu de forma 100% digital. Representando a Warren, participaram a nossa CMO, Paola Behs, e Adriano Borner, nosso l\u00edder de Paid. Ao nosso lado, estavam tamb\u00e9m as startups Liv Up, Sallve, Olist, Zee.Dog, Cora, Remessa Online e Sanar.<\/p>\n\n\n\n<p>Um novo ano traz novos desafios, e estamos confiantes de que muito do que aprendemos com a Growth Academy se refletir\u00e1 em nossas a\u00e7\u00f5es ao longo de 2021.&nbsp;<\/p>\n\n\n\n<p>Abaixo, reunimos 5 li\u00e7\u00f5es valiosas da Growth Academy que levamos para 2021!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Indice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f256aa710fe\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f256aa710fe\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/warren.com.br\/magazine\/warren-google-2021\/#1_Encontros_semanais_focados_em_metas_e_proximas_acoes\" >1. Encontros semanais focados em metas e pr\u00f3ximas a\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/warren.com.br\/magazine\/warren-google-2021\/#2_Testes_a_partir_de_uma_hipotese_%E2%80%93_e_norteados_pela_metrica_norte\" >2. Testes a partir de uma hip\u00f3tese &#8211; e norteados pela m\u00e9trica norte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/warren.com.br\/magazine\/warren-google-2021\/#3_Conexao_entre_diferentes_equipes_por_meio_de_processos_compartilhados\" >3. Conex\u00e3o entre diferentes equipes por meio de processos compartilhados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/warren.com.br\/magazine\/warren-google-2021\/#4_Unificacao_de_metas_entre_times_de_Marketing_e_Produto\" >4. Unifica\u00e7\u00e3o de metas entre times de Marketing e Produto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/warren.com.br\/magazine\/warren-google-2021\/#5_Cultura_de_crescimento_e_experimentacao_constante\" >5. Cultura de crescimento e experimenta\u00e7\u00e3o constante<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Encontros_semanais_focados_em_metas_e_proximas_acoes\"><\/span>1. Encontros semanais focados em metas e pr\u00f3ximas a\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Refor\u00e7amos ainda mais a import\u00e2ncia da nossa rotina ser marcada por encontros (virtuais, por enquanto!) regulares e que tenham como foco o acompanhamento de metas e a defini\u00e7\u00e3o das pr\u00f3ximas a\u00e7\u00f5es.<\/p>\n\n\n\n<p>Talvez pare\u00e7a uma li\u00e7\u00e3o \u00f3bvia, mas a consist\u00eancia dessa rotina \u00e9 essencial em um contexto de crescimento como o da Warren. S\u00f3 em 2020, nossa equipe dobrou de tamanho. Hoje, somos mais de 40 pessoas s\u00f3 no marketing da Warren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Testes_a_partir_de_uma_hipotese_%E2%80%93_e_norteados_pela_metrica_norte\"><\/span>2. Testes a partir de uma hip\u00f3tese &#8211; e norteados pela m\u00e9trica norte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A import\u00e2ncia de uma m\u00e9trica norteadora para todas as nossas a\u00e7\u00f5es ficou ainda mais claro a partir dos ensinamentos da Growth Academy. Na Warren, vamos dobrar o n\u00famero de clientes em 2021 &#8211; e essa \u00e9 a m\u00e9trica que nortear\u00e1 todas as nossas a\u00e7\u00f5es.<\/p>\n\n\n\n<p>A partir dela, tamb\u00e9m podemos implementar testes em nossas a\u00e7\u00f5es e campanhas, sempre inspirados a responder uma hip\u00f3tese e, com o aprendizado, termos uma evolu\u00e7\u00e3o constante.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/warren.com.br\/magazine\/wp-content\/uploads\/2021\/01\/Paola.jpg\" alt=\"\" class=\"wp-image-9724\" width=\"856\" height=\"616\" srcset=\"https:\/\/warren.com.br\/magazine\/wp-content\/uploads\/2021\/01\/Paola.jpg 856w, https:\/\/warren.com.br\/magazine\/wp-content\/uploads\/2021\/01\/Paola-300x216.jpg 300w, https:\/\/warren.com.br\/magazine\/wp-content\/uploads\/2021\/01\/Paola-768x553.jpg 768w\" sizes=\"auto, (max-width: 856px) 100vw, 856px\" \/><\/figure>\n\n\n\n<p>\u201cTer uma m\u00e9trica norteadora mudou bastante o nosso foco e a maneira com que tocamos o dia a dia. Hoje, somos mais pragm\u00e1ticos e procuramos investir nosso tempo apenas em atividades que contribuam para o desenvolvimento dessa m\u00e9trica. Conseguimos montar uma estrat\u00e9gia e rodar testes que contribuem para o alcance dela&#8221;, comenta Paola, CMO da Warren.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Conexao_entre_diferentes_equipes_por_meio_de_processos_compartilhados\"><\/span>3. Conex\u00e3o entre diferentes equipes por meio de processos compartilhados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como comentamos acima, em 2020, crescemos muito como equipe, em todos os departamentos da Warren. Ter mais pessoas ao nosso lado ressalta a import\u00e2ncia de refor\u00e7armos a conex\u00e3o entre diferentes equipes, compartilhando processos ao longo do caminho.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/warren.com.br\/magazine\/wp-content\/uploads\/2021\/01\/Adriano.jpg\" alt=\"\" class=\"wp-image-9723\" width=\"810\" height=\"650\" srcset=\"https:\/\/warren.com.br\/magazine\/wp-content\/uploads\/2021\/01\/Adriano.jpg 810w, https:\/\/warren.com.br\/magazine\/wp-content\/uploads\/2021\/01\/Adriano-300x241.jpg 300w, https:\/\/warren.com.br\/magazine\/wp-content\/uploads\/2021\/01\/Adriano-768x616.jpg 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<p>\u201cJ\u00e1 em 2020, foi crucial unificarmos squads de produto, m\u00eddia paga e inbound, compartilhando metas e planos de a\u00e7\u00e3o conjuntos para crescimento. Tivemos ganhos importantes e um amadurecimento imensur\u00e1vel em growth.\u201d complementa Adriano.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Unificacao_de_metas_entre_times_de_Marketing_e_Produto\"><\/span>4. Unifica\u00e7\u00e3o de metas entre times de Marketing e Produto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A Warren \u00e9 uma empresa de tecnologia com o objetivo de revolucionar o mercado financeiro. A responsabilidade n\u00e3o \u00e9 pouca: todas as nossas a\u00e7\u00f5es dentro do Marketing precisam estar diretamente alinhadas com as \u00e1reas de produto, em contato constante com Tecnologia e Gest\u00e3o.<\/p>\n\n\n\n<p><strong>SAIBA MAIS | <\/strong><a href=\"https:\/\/warren.com.br\/magazine\/emerging-giants-kpmg\/\"><strong>Warren \u00e9 uma das startups \u201cgigantes emergentes\u201d, segundo KPMG<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Cultura_de_crescimento_e_experimentacao_constante\"><\/span>5. Cultura de crescimento e experimenta\u00e7\u00e3o constante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uma postura de growth n\u00e3o pode ser exclusiva de uma a\u00e7\u00e3o ou campanha &#8211; ela precisa se traduzir diariamente em uma cultura compartilhada. Na Warren, estamos cada vez mais trazendo para diferentes squads esta perspectiva, incentivando a implementa\u00e7\u00e3o constante de diferentes experimenta\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<p>Experimentando, somos capazes de angariar ainda mais dados e tomar decis\u00f5es bem informadas &#8211; e que fazem sentido com o que nossos clientes e potenciais parceiros precisam.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em 2020, a Warren esteve entre as 8 startups brasileiras selecionadas para a Growth Academy da Google for Startups.<\/p>\n","protected":false},"author":8,"featured_media":9720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[752],"tags":[],"class_list":["post-9719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-warren","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 li\u00e7\u00f5es que a Warren leva do programa Growth Academy do Google para 2021 | Warren Magazine<\/title>\n<meta name=\"description\" content=\"Em 2020, a Warren esteve entre as 8 startups brasileiras selecionadas para a Growth Academy da Google for Startups. O Google for Startups \u00e9 um bra\u00e7o do\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/warren.com.br\/magazine\/warren-google-2021\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 li\u00e7\u00f5es que a Warren leva do programa Growth Academy do Google para 2021 | Warren Magazine\" \/>\n<meta property=\"og:description\" content=\"Em 2020, a Warren esteve entre as 8 startups brasileiras selecionadas para a Growth Academy da Google for Startups. 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